Prime Minister Narendra Modi launched a new initiative in the form of the 'Fit India Movement' on Thursday, August 29, reports the Indian Express

Prime Minister Narendra Modi
Source: Business Today

The launch event was held at the Indira Gandhi Indoor stadium, New Delhi and saw the Prime Minister administer a fitness pledge on National Sports Day or Major Dhyan Chand's birth anniversary.  

Fit India Movement
Source: The Hindu

Requesting people to participate whole-heartedly in the campaign, the Prime Minister had tweeted on August 25, saying: 

During today’s #MannKiBaat, I have made some requests to my fellow Indians: Visit iconic places relating to Bapu as a part of his 150th Jayanti. Travel to places related to nature and wildlife. Strengthen Poshan Abhiyan. Be a part of Fit India movement. 
PM Modi with BJP ministers
Source: Indian Express

After his announcement, sports stars and celebrities echoed PM's message about health and fitness. 

The Prime Minister ended by saying: 

Fitness is not just a word, it is a key requirement of a healthy and happy life.