Union Textiles Minister Smriti Irani has started a new campaign on Twitter and Twitteratis couldn’t be happier to join in.
Celebrating the Indian cotton industry, Irani recently posted a picture of herself in a cotton saree on social media site and captioned it: “I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!”
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
— Smriti Z Irani (@smritiirani) May 16, 2017
Twitteratis were quick to jump on the bandwagon and started posting pictures of them donning cotton attires, including the likes of Virender Sehwag, Kapil Dev and Randeep Hooda.
Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE
— Virender Sehwag (@virendersehwag) May 16, 2017
#CottonIsCool pic.twitter.com/Ei3v0hdqG2
— Randeep Hooda (@RandeepHooda) May 17, 2017
Koi bhi mausam ho, Cotton ki feel hi alag hai. Great initiative by @TexMinIndia #CottonIsCool pic.twitter.com/OGJ8KuTf72
— Vijender Singh (@boxervijender) May 16, 2017
@smritiirani my new born son is very happy in cotton. #CottonIsCool pic.twitter.com/b92UJJvkgE
— Bhagyesh Kalburgi (@KalburgiB) May 16, 2017
@smritiirani My mom beating the Texas heat in traditional indian cotton dress because #CottonIsCool pic.twitter.com/4ZFSQve1JO
— Dipesh Gupta (@dipeshgupta21) May 18, 2017
Handwoven cotton feels beautiful and so special #CottonIsCool #IMGReliance @TheFDCI @smritiirani_in @TexMinIndia pic.twitter.com/vF0DjTd0lC
— Anita Dongre (@anitadongre) May 16, 2017
Union ministers Piyush Goyal, Dharmendra Pradhan, Rajiv Pratap Rudy, Puducherry Governor Kiran Bedi, actress and Lok Sabha MP Hema Malini, among others, also cashed in on the trend.
Favourite summer attire: Comfortable, Stylish and Modern. Cotton is the perfect Indian summer fabric because #CottonIsCool pic.twitter.com/WvlIzg8HVt
— Piyush Goyal (@PiyushGoyal) May 16, 2017
This summer beat the heat with Cotton. Buy Cotton & Wear Cotton to support millions of cotton farmers #CottonIsCool pic.twitter.com/yOZOTNuFdn
— Dharmendra Pradhan (@dpradhanbjp) May 16, 2017
Cotton makes you look elegant and it keeps you cool in summers. #CottonIsCool pic.twitter.com/Lc5BvAzM8T
— Rajiv Pratap Rudy (@RajivPratapRudy) May 16, 2017
Cotton is cooool..Good u r promoting it. Good for Indian summer or humidity.. pic.twitter.com/zlXO9PfjQt— Kiran Bedi (@thekiranbedi) May 16, 2017
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
— Hema Malini (@dreamgirlhema) May 16, 2017
Cotton is soft, absorbent, breathable and elegant. Use cotton to help the farmers. #CottonIsCool pic.twitter.com/1VfTt3VOkv
— Harsimrat Kaur Badal (@HarsimratBadal_) May 18, 2017
Smriti Irani had also launched an #IWearHandloom campaign on National Handloom Day to support Indian Weavers on 7 August 2016.
(Feature image source: Twitter)
