We all are aware of the state of wildlife in this world. Every other day, we hear about another species nearing extinction or becoming extinct.
In 2008, WWF Japan came up with an innovative campaign to inform people about the last surviving populations of several wild species. The basic idea behind the campaign was to use as many pixels in the image of that animal equal to the number of animals left on the Earth.
This is a brilliant 2008 campaign by World Wildlife Fund (WWF) that has gained a revival thanks to a Reddit post last week. The campaign, called ‘WWF Japan – Population by pixel’, is by the agency Hakuhodo C & D Tokyo (Creative Directors: Nami Hoshino, Yoshiyuki Mikami, and pic.twitter.com/oYjyd1itcq— Karthik (@beastoftraal) August 21, 2018
The campaign and the idea behind it was brilliant. Inspired by this campaign, JJSmooth44 made a follow-up to their project and it’s no less than the original.
Every Pixel in the following images is one animal. The more pixelated the image is, greater are the warning signs.
Amur Leopard, originally found in Russia and China is poached largely for its beautiful, spotted fur. Not even 60 of them remain as of now.
Just like we can’t see anything in the picture, there aren’t Amur Leopards left to spot in the wild.
Already listed as Critically Endangered, we have very few Asian Elephants left in the forests of India and Southeast Asia.
Despite this, we are losing them at a fast pace to poaching and habitat fragmentation.
It’s just sad to see the state of our national animal.
It’s been long humankind has been after the lives of Black Rhinos for their precious horns. And now we’ve pushed them to this point.
Let alone terrestrial animals, we haven’t even spared marine organisms and the first in the list is the Blue Whale.
There’s no great news when it comes to the Fin Whale, which is also listed as an endangered species.
The Galapagos Penguin, is the only penguin species found north of the equator. And not more than 2,000 of them remain.
No one would believe if you tell them this is an image of a Panda. But sadly it is and only 1,864 of them remain as of now.
This photo series is hard-hitting and conveys a brutal truth that how close we are to losing some of the most incredible and beautiful wildlife species.
You can check out more of the artist’s work here.