Vitality air’s revolutionary product seems like a real-life version of something seen in a animated film released in 2012. But for people in China troubled by rising pollution and smog, the canisters that are supposedly filled with air from a ski resort is a life saver, reports The Telegraph .

Aluminium cans containing a mix of “fresh clean air” from the Rocky Mountains and oxygen, are being sold between $10 to $20. The company was reportedly came up with the idea when a food bag filled with air was bought for 99 cents on eBay, reports CNBC .

The firm enthusiastically says about its product , “Just like bottled water, premium air is a growing industry because people are noticing the difference.”

And this is how the firm has been pushing its bestseller on Twitter:

As a red alert was recently issued in Beijing, in response to smog, the product is reportedly selling fast in the country.

Vitality Air’s director of China operations told CNN , “..we’re taking lots of pre orders for our upcoming shipment. We’re getting close to the 1,000 mark.”

The product, which was initially sold in Canada and North America for its novelty value, is much more than a gimmick in China. As the company’s co-founder Lam says , “In North America, we take our fresh air for granted but in China the situation is very different.”

Incidentally, check out how the movie version of Dr Seuss’ iconic book The Lorax had predicted something similar few years back:

Source: Ahmad Majed

(Feature image source: Vitality Air/ Reuters)