JCB tractors have suddenly gone supernova. One second you only saw them on the streets, the next second you're looking at memes of them in the sheets. It's easy to get swept up in this tidal wave of tractor-mania, but why the heck are memes about a tractor trending in the first place?

It all started with a viral Twitter video which showed a groom arriving for his own wedding on a JCB Excavator. Obviously, this immediately asserted dominance.

If that isn't as alpha as it gets, what is? Anyway, ever since then, #JCBKiKhudayi has been trending harder than quizzes about the 90s.

Another Twitter user also noticed that random videos of JCB Excavators doing everyday tasks have millions of views on YouTube.

It doesn't seem to make any sense, which is why it obviously became an instant hit with the legions of memers in the country.

This has obviously had some unexpected upsides for the company, with them getting a whole lot of recognition real fast. They even tweeted their thanks!

The memes have been pouring in, and as much as I didn't want to make a pun, we've definitely been 'digging' it.

Anyway, that's the reason why this entire bizarre situation is trending in the first place. Now where's my JCB poster?