It is said that during the French revolution, people fought over bread.
The times have changed now and they fight over Nutella.
In an attempt to attract more people to the store, a supermarket chain in France decided to give 70% discount on everyone's favourite, Nutella, but the move backfired when the crowd became violent and people starting hurting each other.
Things turned so bad that the police had to be called in to take the situation under control.
Police called in after a 70% discount on Nutella caused violent scenes in France, injuring several people pic.twitter.com/z6V7zYj8Zn— BNO News (@BNONews) January 26, 2018
In an interview given to CNN, an employee of the store, said, "It was a real disaster, 200 people were outside waiting for the supermarket's opening".
Meanwhile, Nutella's manufacturer Ferrero tweeted that the discount was offered unilaterally and the company condemns the consequences of such offers.