Women were always shown in a suppressed light in movies, books and pop culture, somehow only restricted to household chores. And with highly sexist and misogynistic ads, advertising played a big role in writing up this skewed representation.
Taking those ads, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” and decided to switch gender roles portrayed in some vintage ads to exhibit some shallow stereotypes.
Scroll down for some brilliant recreations.
Do you see it now?
All images via Eli Rezkallah