Footballer Cristiano Ronaldo‘s decision to remove two bottles of Coca-Cola from his table and asking people to drink water instead has reportedly cost the cold-drink company more than $5 billion.
The company’s stock price dropped from $US56.10 ($73) to $US55.22 ($71.86) almost immediately after Ronaldo snubbed the soft-drink.
Ahead of Portugal’s game against Hungry, Ronaldo was about to address the press, where he took notice of the two bottles of coke and removed them from sight. He replaced them with a bottle of water and just declared ‘water’ or ‘Agua’ in Portuguese.
Mind you, Coca-Cola is one of the official sponsors of Euro 2021.
Twitte, too has been discussing the massive impact Ronaldo has, across the markets.
The struggle between wanting to look like Ronaldo and wanting a Coke 😭— Ahmad Bhatti (@ahmadb88) June 16, 2021
This move by Ronaldo to replace #Coke bottles with water at the press conference causes a $4 Billion market cap loss to #CocaCola. On the other hand, dozens of Bollywood celebrities endorsing this sugary drink for decades.— Subhasree Ray (@DrSubhasree) June 16, 2021
“Capitalism is probably the best system we’ve got.”— Dunny-Jim (@DunnsForPuns) June 15, 2021
Cristiano Ronaldo: Literally just moves a coke bottle
The market: pic.twitter.com/VlwTbOt9Ns
Ronaldo! Don’t drink coke, it is bad for you! Also Ronaldo. pic.twitter.com/4yea0WbqCI— markedw (@Markedw) June 16, 2021
Well, now that is an influencer.