Union Textiles Minister Smriti Irani has started a new campaign on Twitter and Twitteratis couldn't be happier to join in.
Celebrating the Indian cotton industry, Irani recently posted a picture of herself in a cotton saree on social media site and captioned it: "I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!"
Twitteratis were quick to jump on the bandwagon and started posting pictures of them donning cotton attires, including the likes of Virender Sehwag, Kapil Dev and Randeep Hooda.
Union ministers Piyush Goyal, Dharmendra Pradhan, Rajiv Pratap Rudy, Puducherry Governor Kiran Bedi, actress and Lok Sabha MP Hema Malini, among others, also cashed in on the trend.
pic.twitter.com/zlXO9PfjQt— Kiran Bedi (@thekiranbedi) May 16, 2017
Smriti Irani had also launched an #IWearHandloom campaign on National Handloom Day to support Indian Weavers on 7 August 2016.