Every time you run, all you can feel is the sense of freedom, an exhilarating need to push yourself. Every breath becomes a motivation, every step is a challenge overcome. Every runner has a story, every runner has a journey. - Virat Kohli

While we may all have different reasons for running and sweating it day in and day out, the one thing that remains common is the fact we just can't get enough of it. When running becomes a habit and is a part of who you are, you just don't want to give it up. You know it's good for you, you know what it means to wake up every morning and let go of everything holding you back or the joy a late night run brings. It becomes an urge that must be satisfied, a ritual that must be followed to the 'T'.

The way guitarists feel for their guitars and artists feel for their brushes, the same way runners feel for their shoes. The laces, the fit, the style... all go a long way in helping them feel comfortable and in control when they're out for a run.

The fact is that no two feet are the same. That's one of the main reasons why we walk, play and of course, run differently.

Owing to this, PUMA has recently launched their new range of shoes, called the PUMA NetFit. These one-of-a-kind shoes let you customise your lacing styles accordingly. So if you've got wide feet, narrow feet or want some extra stability, you can customise your shoes' lacing for a more snug fit.

Watch the ad ft. Virat Kohli to see how we runners share the same passion, yet we're all different.