So, things took an ugly turn on Friday when Delhi High court issued a legal notice to Arnab Goswami for misusing intellectual property of Times Now, the channel owned by Bennett Coleman and Company Ltd (BCCL).

BCCL has alleged that Goswami and journalist Prema Sridevi have acknowledged that the audio conversation in the 'expose' relating to Sunanda Pushkar case was in their possession for the last two years while they were employed with Times Now.

The Economic Times (newspaper published by BCCL) too carried this news report, but went a little far by resorting to name calling while tweeting about it. 

Seems the war is now out in the open, with media houses opting for malicious reporting and indulging in mockery.

Meanwhile, people on Twitter took no time to latch on to the #ArnabConSwami hashtag, making it one of the top trends.

However, there were many who came out in his support and commented how Times Group and others were going all out to troll Goswami

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