So mobile ride hail giant Uber has unveiled its new logo. And people are confused as fuck.

FYI, this was the old logo.

And this is the new one.

Ever since it was unveiled, people have been asking just one question.

What the fuck does it mean?

The confusion and disappointment regarding the new logo was evident by the way it was reported.

This one was plain brutal.

Like, seriously brutal.

To be honest, the new logo does eerily resemble a lot of other things.

Like the State Bank Of India logo.

Or maybe the Kankaria lake in Ahmedabad.

As expected, the Twitterati was quick enough to take a dig at the new logo.

Don't worry Uber. Kuch toh log kahenge, 'logo' ka kaam hai kehna.