So mobile ride hail giant Uber has unveiled its new logo. And people are confused as fuck.

FYI, this was the old logo.

Source: Uber


And this is the new one.

Source: Gawker


Ever since it was unveiled, people have been asking just one question.

What the fuck does it mean?

Source: Youngisthan


The confusion and disappointment regarding the new logo was evident by the way it was reported.

Source: Dailymail


Source: MarketWatch


This one was plain brutal.

Source: Gawker


Like, seriously brutal.


To be honest, the new logo does eerily resemble a lot of other things.

Like the State Bank Of India logo.


Or maybe the Kankaria lake in Ahmedabad.



As expected, the Twitterati was quick enough to take a dig at the new logo.





















Don't worry Uber. Kuch toh log kahenge, 'logo' ka kaam hai kehna.