So mobile ride hail giant Uber has unveiled its new logo. And people are confused as fuck.

FYI, this was the old logo.

Source: Uber

And this is the new one.

Source: Gawker

Ever since it was unveiled, people have been asking just one question.

What the fuck does it mean?

Source: Youngisthan

The confusion and disappointment regarding the new logo was evident by the way it was reported.

Source: Dailymail

Source: MarketWatch

This one was plain brutal.

Source: Gawker

Like, seriously brutal.

To be honest, the new logo does eerily resemble a lot of other things.

Like the State Bank Of India logo.

Or maybe the Kankaria lake in Ahmedabad.

As expected, the Twitterati was quick enough to take a dig at the new logo.

Don't worry Uber. Kuch toh log kahenge, 'logo' ka kaam hai kehna.