Filmmaker and producer Nikhil Advani made a shocking revelation about the marketing team of his latest film Lucknow Central at the ongoing Jio MAMI Mumbai film festival.

Nikhil Advani (L) & Lucknow Central Poster (R) | Image Source: Rediff & YouTube

Farhan Akhtar starrer Lucknow Central and Kangana Ranaut's Simran were releasing on the same dates in September.

Given the competition between the two films, the 46-year-old artist at the press conference said that he was told to ask Farhan to create a 'scandal' to get more attention for his movie as Kangana was already all over the news for her heated controversy with Hrithik Roshan.

Farhan Akhtar in a still from Lucknow Central and Kangana Ranaut from Simran | Image Source: YouTube & Instagram

"I got a call from a marketing person saying Kangana's scandal is going on, tell Farhan to create a scandal. This is an actual conversation! Farhan has to have a scandal otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'any scandal but we need it," Advani said at the event as per PTI.

"I don't understand it at all. How can I approach Farhan and say 'hey let's have a scandal, otherwise no one will watch our film," he further added.

Farhan Akhtar | Image Source: AFP

Interestingly, his statement comes days after Farhan Akhtar penned down an open letter appealing everyone to not take sides or jump into a conclusion in Kangana-Hrithik spat. Without naming two involved parties, the 43-year-old actor in his post had expressed worries and concerns over some sections of media who treated the case in an unfair way.

Well, not sure if that was a marketing strategy!

(Feature Image Source: Rediff and Youtube)