Dowry is a huge issue here in India. While there was a time people were pretty open about asking for or saving for it, nowadays, at least in some urban settings, you can see instances of indirect dowry demands. Even casually inserting the topic of dowry in jokes at the workplace is pretty common. Don’t have a car yet? Shaadi kar lo. Need some cash to start your business? Get married. Yep, even though on our social media profiles we’re pro-women empowerment and whatnot, there’s a hypocrisy somewhere in our private lives.
BIBA came up with a very interesting ad to tackle the dowry issue. With this being Women’s Day, their timing couldn’t have been more perfect. Check it out.