Ethnic clothes were somewhere reduced to wearing them on special occasions. But their comfort, grace, and the vast scope that they offer to styling need to be reclaimed. A lot of Instagram bloggers don ravishing ethnic wear by pairing them up with silver junk jewellery, or going Indo-Western. Here’s to impeccable desi aesthetics-
1. Ankita
With whites as her one true love and an impeccable penchant for styling, Ankita‘s collection exists to our envy. She usually styles crop-tops or Victorian-lace tops with simple yet graceful sarees and captures them in her signature neck-selfies.
2. Margazhii
Although an online store, this Insta account will make you lust for soothing natual fabrics, that are a treat for the eyes. You can just scroll all day through their ravishing collection of sarees paired with statement silver jewellery.
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3. Raw Mango
Their Insta account has an old-time charm. Scrolling their collection reminds you of that old album lying in your mom’s wardrobe, of pictures encompassing an old era with all its nostalgia and richness.
4. Keyah Label
Oozing with simplicity and elegance, this Insta account is an ideal instance of minimal ethnic fashion.
5. Rosi Pranaami Das
Calming colour combinations, styled with silver junk jewellery, the traditional aesthetics of the Insta account of this Odissi dancer are truly a delight.
6. Colours and Mirrors
The Insta account of this online store captures the essence of traditional aesthetics. Every post is a weave – of frills, of pastels, of pure gold- and the account is a tapestry-in-making.
7. Sabyasachi
Stating the obvious, yes. But scrolling through Sabyasachi’s Insta is like therapy to the soul. The colours, the richness, the collection, my heart.
8. Mamta Sharma Das AKA The Boho Baalika
A creative stylist with a love for bright colours and colour blocking, The Boho Baalika’s account will surely give you ideas about how to pair your average saree hatt ke!
9. Komal Pandey
Although Komal usually dons western clothes, she some times ventures into Indo-western and how. She styles ethnic chokers with jumpsuits and dresses, crop tops with sarees and what not. Her creative inclination is truly inspirational.
10. Suta Bombay
Another account, with simplicity at its heart, mesmerising you with its neat weaves and aesthetics.
11. Chakori Ethnic
This Insta account has a vast collection of jaw-dropping sarees. Its essence can’t be captured in a few pictures here. You need to check out their account to appreciate the aesthetic of their collection.
12. Kritika Khurana AKA That Boho Girl
Again, although Kritika usually dons western wear, she also adds elements of ethnic in her outfits, when she’s not going full-on desi.
13. Matsya World
With minimal work and soothing colours, this Insta account mesmerises the soul with its simple aesthetics.
14. Anita Dongre
The Insta account of House of Anita Dongre stands for minimalism and alluring designs. It caters to people with different tastes and never fails to impress.
15. Tarun Tahiliani
Another official account of a designer, that we can’t help but scroll through again and again, and fantasise about our dream lehenga.
16. Manish Malhotra
This designer wear account needs no introducing. Manish Malhotra’s official Insta account has been making us fall in love with ethnic one post at a time.
Go desi or go home.
