Oh yes, you heard that right! You have been doing it the wrong way all your life.

Zara, one of the most loved fashion retailers in the world has more than 2,000 stores in 88 countries. It is the place you go to for that perfect dose of fashion. So, how do you pronounce THE word? 'za-rah', right? Wrong!

It's actually "Tsada"or phonetically, "dzah-dah."

Check out this video from the editors of Refinery29 for a better understanding of how the word is actually pronounced:

I think I nailed it.

A video posted by RACHEL BESSER (@rachelbesser) on


Turns out that the pronunciation of the names of fashion designers and brands are more complicated than we thought!


Featured Image: The Times