A Theka At Delhi Airport Advertised About Today Being A Dry Day, Deserves An Award For Marketing

Rohit Bhattacharya

Somehow, plans with friends always seem to end up being made on dry days. That’s just how the world works, constantly putting a dent in your aim to get a buzz on. A liquor shop at the Delhi airport capitalised on this, however, in the best way possible.

This placard adorned the entry of Cellar in the airport a day before Republic Day.

Yup. That’s a sign thats says ‘Tomorrow is a dry day’.

We don’t know which marketing genius thought about doing this, but we’d gladly buy them a drink. Cheers!

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