Gucci, a luxury brand famous for appropriating cultures from across the globe, has done it once again. And this time around, they attacked the wrong group of desis.
The brand took one thing we love – a kurta, straight from Janpath, and turned it into a $3500 aka ₹2.55 lakh ’embroidery organic linen kaftan’.
My roadside tailor would be mortified!
They paired it with sweatpants (oh god no) and are selling it for an obscene amount! A Twitter user called out the brand and the rest is history.
A part of its 1996 collection, the Kaftan is a stark example of how Gucci is running out of things to make and isn’t even trying anymore.