In December last year, China issued its first ever pollution 'red alert' alarming its citizens and people around the world to take note of the devastating consequences of air pollution.
While the Chinese government is taking extreme steps to combat the problem, other environmental groups are adopting their own methods to highlight this problem.
In an effort to raise awareness about the dangers of air pollution, environmental group WildAid recently launched its GOblue program and come up with this humorous way of spreading its message.
Recently the group launched a public service announcement video “Hairy Nose” which shows a smog-filled society where people have adapted by growing long nose hairs to filter out the harmful particles. In the video, every person and even animals are seen with long nose-taches.
So prepare to have a good laugh but don't forget the underlying message. Here's the video:
ICYMI The now famous "Hairy Nose" campaign ad against air pollution, which is being broadcast throughout China. A project of WildAid China and McCann Beijing. A recent survey of 366 cities in Chinese found that ALL 366 failed to meet WHO air quality standards. “Air pollution is the number one environmental and health concern in urban China, but most people are waiting for the government to enact change or improve the situation,” says May Mei, WildAid's Chief China Representative. “It’s important that individuals know they have a role to play too.”Posted by WildAid on Thursday, February 25, 2016
While the video is full of these scenes which foretell of a bizarre age, it's the ending which offers some hope. A young man saying that he will not “blindly submit“ is seen shaving off his nose-tache in defiance and pledges to return to the beautiful world he once belonged to.
The ultimate message of the public service announcement is, “Change air pollution before it changes you.”
According to WildAid, air pollution has already led to around 500,000 premature deaths in China, and deaths from lung cancer have risen 465% over the last 30 years. The organisers are hoping to get Chinese citizens to start using “smart, low-carbon transportation choices in order to improve air quality and reduce greenhouse gas emissions”.