Aamir Khan will no longer be the brand ambassador of Incredible India as his term has come to an end. Many have noted that this move came two months after the actor expressed his opinion, or to be precise, his wife Kiran Rao's opinion on intolerance in India

Amitabh Bachchan the brand ambassador of Gujarat tourism, is according to multiple reports, the Modi government's first choice to become the new face of Incredible India. Other celebrities like Akshay Kumar, Deepika Padukone and Priyanka Chopra are also being considered. 

To every action, there is always a (not-so-equal) reaction on social media. Here's how the argument panned out on Twitter:

Supporters of Big B had this to say: 

Then there were people who made other suggestions:

But then what's social media without a little bit of sarcasm?

Then there was comedian Tanmay Bhat, who had no idea that Aamir Khan was the brand ambassador of Incredible India.