The Make In India campaign was launched in September 2014 and has been a focus area for Prime Minister Narendra Modi on every trip he's made abroad. The lion which has been roaring all this while was not made by a fully Indian firm and perhaps best exemplifies the campaign.

An RTI filed by Madhya Pradesh Activist, Chandra Shekhar Gaur disclosed that the lion was designed by the Indian branch of a foreign company Weiden+Kennedy India Limited, this The Times Of India report said.

A screenshot from the website | Source: wk.com

The commerce ministry in its response said:

"No tenders were invited for designing Make In India logo. In 2014-15, tenders were invited by the ministry for appointing a creative agency. And on its basis, Weiden+Kennedy India Limited, was chosen. And it's this company which designed the logo for Make In India"

The advertising agency Weinden+ Kennedy is a large independent organisation with branches in Beijing, London, New York, Portland, Shanghai, Tokyo, Sao Paulo and India.

The logo of Make In India | Source: Facebook

No separate payment was made for creating the logo, the ministry replied to Gaur's query.