We all are living fast paced lives, aren't we? We're almost always running against time. Trying to make it to that all-important meeting, finishing that career-changing presentation or slogging our way through the night for the next big pitch. Needless to say, amidst all this madness we tend to forget everything and everyone, including the most important woman in our lives.

"Sorry ma, I can't talk right now. I'll call you later."

I can't remember the number of times I've said this to my mom right after I took her call. I'm pretty sure some of you are guilty of it as well. For us kids, it might just be a phone call but for our mothers, it's much, much more than that. All they are looking for is a few minutes of proper conversation just to know whether we've had our meals or whether we're leaving from work on time. A few minutes and their day will be made. Micromax, in their touching Mother's Day video, has beautifully captured this emotion. It shows how all no amount of gifts or surprises can ever equal the value of a simple phone call.

Watch the video: