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Mar 20, 2017 at 18:10

This Bookstore Is Using Clickbait Headlines To Get People To Read Literary Classics

by Neeti Chopra

The internet, being a double edged sword, has not only made it possible to reach for knowledge which was previously desperately difficult to locate but also successfully turned our brains to rot with numerous kitten videos. 

Source: gifsec


More time spent on our computers watching or reading easy-to-assimilate stuff means less time being actually productive. As a result, not many people reach out for books these days when the internet can divert your mind in so many ways. 

Source: bestanimations


The Wild Detectives bookstore cum bar in Texas with a mission to make more people read, has come up with a deviously clever way to prod people into reading. It uses cleverly-worded, clickbait headlines or litbaits to get people to click on them and leads them to copyright-free full classics. The headline is worded in a way, so as to capture the synopsis of the book in a few words. So a litbait with the headline "When it's okay to slut shame single mothers" actually leads you to the full version of The Scarlet Letter by Nathaniel Hawthorne. 

Source: mymodernmet


Source: mymodernmet


A cheeky tagline accompanies the book, "You fell for the bait, now fall for the book."

Here are some more of these litbaits found on the internet in an attempt to make more read. These links lead to books like The Picture of Dorian Grey by Oscar Wilde, William Shakespeare's Romeo and JulietThe Wonderful Wizard of Oz by L. Frank Baum and Frankenstein by Mary Shelley. 

The Wonderful Wizard of Oz by L. Frank Baum


Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson


Gulliver’s Travels by Jonathan Swift


The Picture of Dorian Grey by Oscar Wilde


Dracula by Bram Stoker


Frankenstein by Mary Shelley


The Jungle Book by Rudyard Kipling


The Prince by Nicolo Machiavelli


Literally like leading the horse to the water. 


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