Remember the ‘World Record Egg’ that became the most liked picture on Instagram? Recently, it was seen that the egg started cracking under ‘social pressure’.
As it cracked, the egg had some important message to deliver, both literally and figuratively.
It turns out that the egg was cracking under the weight of pressure from social media.
We’ve all been there and we know that social media can put overwhelming pressure on our generation.
It seems that the popular egg is using the platform to start a broader conversation around mental health issues and people are loving this unexpected move.
We all sometimes feel like we’re going to crack under the pressure, doesn’t matter who you are.And the problems always feel slightly more manageable by talking about them. #EggGang #WeGotThis #TalkingEgg #PR #Marketing #CauseRelated #MentalHealth @theandp_london— Bella Cordell (@cordell_bella) February 5, 2019
the instagram egg using its platform to promote mental health makes me so happy pic.twitter.com/SFzJA5VOTY— alli (@forevergirlalli) February 5, 2019
The egg was starting to crack. So it became the #TalkingEgg – This is the most brilliant thing I’ve seen on social media for ages. Huge credit to the clever hens who produced this. #mentalhealth #EggGang 🥚 Take care of your egg folks! https://t.co/sQT7307hiG— Nick Henderson (@that_nick) February 5, 2019
Genius! I would never guess this would be a social campaign. #MentalHealthAwareness so important these days.👏 @MentalHealthAm @hulu #TalkingEgg https://t.co/n8aWU0qNKb— Dorothy Kaczmarek (@mynamesdot) February 5, 2019
Eggcellent work 👏🏻🥚amazing that something so simple about something so important got this many likes..cleverly done.. talk to someone ❤️ 🙌#EggGang #WeGotThis #TalkingEgg #worldrecordegg #talktosomeone #itsokaynottobeokay pic.twitter.com/sgd7T6di1M— Gem💎 (@GTTURB0) February 5, 2019
So that ‘World Record Egg’ on Instagram, became the holder of the highest liked photo by beating Kylie Jenner and used the following he gained to shed light on Mental Health? That’s incredible. Hopefully this inspires people with big platforms on social media to do the same.— 𝔡𝔤 (@no1bdg) February 4, 2019
Just seen this on Instagram, it’s the account that owns the most liked picture in the world (the egg). Really refreshing to see a positive message being spread about mental health! Hopefully more positive things like this will come off the back of this #ItsOkNotToBeOk pic.twitter.com/rgVAI94en0— Joshowarth (@joshowarth) February 4, 2019
Using one of the most popular platforms to open up about a taboo topic is really laudable.