Alcohol brands in India can't advertise their products openly. So, they resort to something alcohol brands do best, surrogate advertising. Just take your brand, make an ad about it, and then add something like "suitings" or "soda" after it. Sanjay Manaktala , a.k.a the IT Guy, got a bit tired of these silly ads and decided to make an honest version. It is hil-freaking-larious.