One of the most emotionally intense moments for any bride is when she walks down the aisle. There's a groom waiting for her at the end of the long passage, beaming with joy and stars in his eyes. And while she walks towards her future, tears of happiness and hearts full of cheer bless her every step along the way. This one moment almost magically reaffirms everyone's faith in true love.
So in the TVC when Alia is faced with a challenge, she takes a quick bite of the Cadbury Perk which levitates her off the ground, surprising everyone. The song 'Udd Gaye' by Ritviz as the background score only makes the brand film more enjoyable.
With the groom finally surrendering to Alia, the brand wants to impart a meaningful message of facing life's twists and turns with a light attitude. And we can start this by taking a bite of the light and crunchy Cadbury Perk. Thanks to Alia Bhatt's lively persona and a commendable youth connect, the brand gives out the message of 'Perk khao, Light ho jao' quite effortlessly. Check out the TVC here.
Fun right? Just like Alia Bhatt, 'Perk khao, light ho jao' and remember to rise above all your barriers in life.