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May 07, 2014 at 11:45

15 Pictures That Show How This Matchmaking Website Is Breaking Typical Indian Stereotypes

by Shobhita Dutt

In their bid to help people find their real soul-mates, a match-making website called TrulyMadly.com came up with this 'hatke' campaign.  As it turns out, they were really pissed with how this country is full of stereotypes. So, they decided to run this social experiment to debunk generalizations and prove that every human being is an individual. They went around Delhi asking normal people, like you and I, how exactly we defy our stereotypes.  These 15 striking images depict that beautifully.

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