The Queen's language is courteous. French is sophisticated. Japanese is difficult. But there's nothing quite as fun as our very own Bhojpuri! Unapologetic and blunt, Bhojpuri can take any sentence from banal to bawaal effortlessly.

So, when we rubbed some Bhojpuri gajab -ness on popular brand taglines, our lives changed forever.

Desijn ka Ravi Kishen: Lakshya Vij