In India, one of the measures being taken is the ‘corona callertune’, which came into force after a directive from the Health Ministry to every major telecom company.

Now, I get that it is important. PSAs have to be made.

But I don’t think it is the most efficient way.

First off, the caller tune starts with a man randomly coughing. That’s freaky as hell. 

I have heard it 50 times and it still takes me 2 seconds to register that it’s not the person I have called, who’s coughing.

That is followed by directives which are important, but known. For instance – washing hands, wearing masks, avoiding crowds and consulting a doctor in case someone notices symptoms.

We know these things already. And even if there is someone who doesn’t, ek-do baar mein samajh aa gaya usse bhi.

At this point, the PSA is redundant and as someone who is not a big fan of calling people anyway, it is a big inconvenience too. 

My courage to talk to someone on phone lasts only a few minutes. Uss window mein jo baat ho gayi, woh ho gayi. 

Now, if you make me wait for so long, chances are I will change my mind. In fact, I have changed my mind, cut the call, and texted people.

If that’s not an option, I keep my phone aside for the caller tone to end so that the call can finally connect.

I am like bhai aap hi bol lo. Aap khatam kar lo poora.

Apparently, you can end the caller tone, though. By pressing 1. 

Also, you can do this thing, which I won’t because I am lazy AF and lowkey love complaining (personality issues, nevermind).

Anyhow, the government might want to update the PSA so that it is helpful and more than just a constant reminder that a pandemic has hit the world and is coming for every single person.