Desi internet has found its new JCB. All hail the ‘mature bag’ meme. 

It all started when this kid on TikTok unwittingly became a viral sensation. 

His suggestion of using a backpack he calls ‘mature bag’ to look 'attractive' took the internet by storm. 

Not just any bag. An earth-shattering, life-changing 'Mature bag'.

And before we knew it, netizens unzipped the memes that pack a punch.