The beauty of materialism is that there exists a product for any and every need. You can be sure there’ll be new problems every day, and the market will deliver a solution for it instantly.

This time, it is a pillow for your boobs. Totally normal. The purpose: to help fight cleavage wrinkles. Wait, is that a thing now?

Anti-ageing company Sleep & Glow is selling a ‘pillow bra’ designed to fight cleavage wrinkles when sleeping on the side.

Huffington Post

The product is worth $69 which is Rs 4,890. The product description says

The pillow bra helps fight skin creases and cleavage wrinkles when sleeping on the side. It is a must have for ladies with gorgeous forms. The bra is an ideal gift for you and your girlfriends.

Understandably so, we are just as confused as Twitter, where people are learning ‘cleavage wrinkles’ is definitely a thing. 

While the internet is contemplating if this is good or bad, all we can say is that women don’t need another product telling them there is something off with their bodies (something they didn’t even think of, anyway).