India is a diverse nation comprising of 29 states and 7 union territories with an identity of their own. Each of them hire their own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country, but from all over the world. And, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

But, what they don’t realise is that these ‘imperfections’ actually lend them a unique character and make them special in their own way. So today, we took the liberty of rethinking slogans for these states. They are brutally honest, and are sure to crack you up. We request you to take them with a pinch of salt.


We’d love to hear your honest take on the state slogans. We, hence, declare the annual honest slogan game open. *runs for popcorn*

Design Credits: Suvojyoti Ray