The Italian luxury fashion house, Bottega Veneta has gone viral, but maybe not for the right reasons. Remember the cable phone rubber bands we wore as teenagers? Or even just actual telephone cables which we wrapped around our wrists as we chatted away for hours?

Bottega Veneta cable necklace
Source: Bottega Veneta

Well, Bottega is selling the same squiggly telephone cable in the form of a necklace for $2240, which is about ₹1,62,508. 

Bottega Veneta cable necklace
Source: Bottega Veneta

But it doesn't stop there. There is a matching ring which costs $525 (₹38,087) and earrings which are $865 (₹62,754). Do they have any idea how much actual phone cables cost? 

Bottega Veneta cable ring
Source: Bottega Veneta
Bottega Veneta cable earring
Source: Bottega Veneta

Some of the rings even have a cable 'flower' on them, which doubles the price. 

Bottega Veneta cable ring
Source: Bottega Veneta

The popular Instagram page Diet Prada shared how much these telephone cords actually cost and spoiler, it's only $5, which is around ₹300. 

After a quick search I found cheaper Indian options, that you could probably use to make your own 'necklace'. 

Source: Amazon

The reactions to this product have obviously been hilarious: 

Source: Instagram
Source: Instagram
Source: Instagram

You could buy over 230 landlines, and over 1000 telephone cables in the amount it costs to buy this necklace. Boujee or just plain bad?