Life in advertising is one roller coaster ride. Clients, briefs, deadlines and all-nighters, it is one spicy amalgamation with just the right amount of masalas.

If advertising agencies opened up a restaurant, this is what the menu would look like:

About Bodhi

Bodhisatwa, or Bodhi as he is fondly known in the advertising circus is an obsessive, compulsive writer. When he's not writing ads for a target audience he hasn't met, he's writing the first line of books that he won't write. And when he's not writing that, he's writing about irrelevant things that have no implication in the macrocosm of things. Bodhi hates long words. Like obituary. And when the time is ripe, he'll write his own, thank you very much.