Diwali is all about spreading joy. It is the one day of the year when we all look forward to getting together with our loved ones, when everyone is in high spirits, and all grudges and life’s problems are forgotten.

But in our celebratory spirit, we often forget some important members of our family; our pets. A dog picks up on frequencies at almost twice the rate of humans, and can detect sounds from a range four times larger than ours. That’s why loud sounds are terrifying and harmful for their well-being.

Reliance Fresh has taken up this great cause to prompt us to be a little more thoughtful for our pets, in this beautifully made video which drives home the message strong and clear. It urges us to be more humane and compassionate in our celebrations.

Do share the video and spread the message. Happy #DildaarDiwali .

Sponsored by Reliance Fresh