So last night, the entire world stopped what they were doing (or that's what we've been told anyway), as they waited with bated breath and awe struck expressions, expecting the next great revolution in technology from Apple.
But in the cut throat world of technology, you can always expect, nay, you should always expect your competitors to crash the party. And in this case it was Samsung.
So, while the folks at Apple were busy doing this:
Samsung went ahead and hijacked the iPhone 6s launch on Google.