Creative Directors are the superstars of advertising. What they say goes in an agency. They are the leaders their team members look up to, the man youngsters want to be. But the most unique part about them is that they talk a lot. Here are 10 daft things Creative Directors say to people.

About Bodhi

Bodhisatwa, or Bodhi as he is fondly known in the advertising circus is an obsessive, compulsive writer. When he's not writing ads for a target audience he hasn't met, he's writing the first line of books that he won't write. And when he's not writing that, he's writing about irrelevant things that have no implication in the macrocosm of things. Bodhi hates long words. Like obituary. And when the time is ripe, he'll write his own, thank you very much.