Just the other day, I apologised to a group of friends because I got overly emotional while talking. Minutes later, I questioned myself – When did being emotional become a crime? Why did I need to apologise for it?

Living in a society, we are taught with what is ‘good’, and what is ‘bad.’ And, for the same reason, many women like me go on saying sorry for a lot of things that we do, or don’t do.

This viral campaign by SoyerIndia will motivate you to live life on your terms.

I am sorry, but I am NOT sorry!