Recent studies published in the Social Psychological and Personality Science have found that women rejected by attractive men are more likely to be cold-hearted and dismissive. A study was conducted using 126 female participants. The team made 2 fake profiles, one of an attractive man and the other of someone not as attractive.
The researchers told the 126 female participants that they had a chance of potentially meeting either man at the end of the experiment. After being rejected by the “attractive” man, the women showed little desire to meet the other man as a result of their previous experience.
This converts to real life as basically meaning that getting through to a woman on the rebound is hard work. These studies are getting crazy! There are more than a few holes in this theory, but it's always nice to have a new perspective on something.