Recently, you might have noticed your Facebook newsfeed filled with pictures of a highlighted male nipple with an ironic message next to it. The picture, created by artist Micol Hebron, was meant to sardonically comment on how women’s nipples were unnecessarily sexualized.

Now, according to Mashable , women are actually using it to protest against Instagram’s vague guidelines on censorship, photoshopping the male nipple onto their own topless pictures to highlight how bizarre the whole thing is. It’s a smart, progressive move and hey, I’m not complaining! Here’s a few of the responses!