Breastfeeding is one of the most natural thing in the world, and more importantly, something which is essential for a new born baby’s survival. And yet, a woman breastfeeding in public is the recipient of creepy stares and rude looks.
![](https://wp.scoopwhoop.com/wp-content/uploads/2018/02/5a967da17c99887d69a068b6_4716bd54-b612-4b6d-8de0-e6fc0f4ca077.jpg)
And exactly such reprehensible behavior is what Malyalam magazine Grihalakshmi is calling out, through their bold cover.
The cover has the image of a woman breastfeeding, along with the statement, “Mothers tell Kerala, “please don’t stare, we need to breastfeed””.
Malayalam magazine Grihalakshmi, from @mathrubhumieng, has this new cover. It says, “Mothers tell Kerala, “please don’t stare, we need to breastfeed””.
WOW. Unusually bold. pic.twitter.com/Nwz6nAF0Fk— Vivek S Nambiar (@ivivek_nambiar) February 28, 2018
Not only is the cover completely on point, it has sparked quite a positive reaction on Twitter.
All the outrage points exactly to what the cover aims to highlight. The stigma associated with (feeding) breasts being seen publicly has to stop. #breastfeeding
— Ardra Balachandran (@ardramaanasam) February 28, 2018
Malayalam magazine is bold to have this cover page. Translation – Do not stare at us while we are breastfeeding. pic.twitter.com/08jDXDKxSF
— santhosh babu (@hypnobaba) February 28, 2018
Bold & beautiful..Outstanding way of getting across a message.Remember Ram Teri Ganga Maili where the chief protagonist Mandakini was shown breastfeeding her child on the big screen that was a first and this is too. Need to send message across.
— Ajay K. Pathak. (@tirol2001) February 28, 2018
Quite brilliant and very relevant 👌👍
— Subhash Pais (@Subhash_ati9) February 28, 2018
But amidst the positive reactions, there were obviously few people who completely missed the point and inadvertently proved why we need more such covers and discussions.
Such a sexualised cover. Doubt many mothers feel so good or glamourous while breastfeeding…
— Shil (@ShilMuscat) February 28, 2018
What’s wrong in watching a breastfeeding woman and getting sexually motivated?
— Sidharthan (@skapilavastu) February 28, 2018
Wear shoes instead of carpeting whole earth. No?Atleast until overall national character can be trusted.😬
— DeepJyoti (@Shishyoham) February 28, 2018
This is clearly a bold cover, and people’s reaction to it prove, that it’s important to normalize something as natural as breastfeeding.