Reuben Singh, a billionaire based out of UK, had an unpleasant encounter with an English guy a few days back.
In a tweet describing the incident, he wrote:
Recently some one disrespected my Turban by calling it a “bandage”. The Turban is my Crown & my pride thank you for the mention @SinghLions proud of what you have achieved with a such a huge following Harjinder
— Reuben Singh (@ReubenSingh) January 19, 2018
Hurt and offended with the remark against something he considers to be his ‘pride’, Reuben challenged the Englishman that he will match his turban with a Rolls Royce, every day of the week.
And boy, did he do that!






Needless to say that people from all communities came together to praise Rueben for what he did.
SINGH IS KINGHe is Sardar Reuben Singh from London .He was challenged by a English guy who was joking about his turban … & He challenged him that All 7 Days of the Week he will match his turban with his Rolls Royce colour and all rolls will have to be Owned by him only …… pic.twitter.com/UBqR9hJPhE
— Gyan prakash (@GyanprakashIn) January 23, 2018
It’s not the car that matters… it’s the Singh and his Turban. @ReubenSingh – you make the world say with confidence “Singh is King” pic.twitter.com/XVbbaH4H2d
— Manjinder S Sirsa (@mssirsa) January 21, 2018
More power to you. Keep the turban flying high. Sat Sri Akal
— Karambir Singh Rai (@kbrai) January 26, 2018
I thought he was balling cause he had 4 of them, turns out he has 3 more Rolls and many other whips as well! Man did a 7 day Pagg and Rolls Royce challenge @ReubenSingh 🙌🏽👳🏽 pic.twitter.com/s1gwgDLch8
— Navjot Singh (@MrSingh9) January 20, 2018
Reuben is the CEO of AlldayPA, and founder of a clothing brand called Miss Attitude that was popular in the UK, back in 90s.
The business had to be shut in 2007 due to losses, but Reuben overcame all hurdles to prove that he still has fight in him.