Amul does it again! Creating a buzz with its ad dedicated to Abhinandan Varthaman’s bravery and to celebrate his return, Amul salutes the IAF Wing Commander with a unique, pride inducing ad dedicated to his moustache.

Indians have been famous for their mooch, just as much as Amul is for it’s ‘milk mooch‘. And now, it’s Abhinandan’s unique moustache that is symbolic of bravery. Being picked up as the new fashion trend around the country, Amul paid its tribute as well.
Taking to Twitter, they released a video that says, ‘Mooch Nahin Toh Kuch Nahin’ and used hashtag #AmulMooch

The video shows a bunch of people, showing off their moustache with absolute pride. Be it an inspector, be it people in frames from an era gone by, or a little child. The fierce message given by all cannot be missed.
#Amul Mooch: To Abhinandan from Amul! pic.twitter.com/NAG3zNMlIL
— Amul.coop (@Amul_Coop) March 2, 2019
The video has already been retweeted multiple times in appreciation. And netizens have been uploading their photos with moustaches as well.
An iconic Indian saluting another Indian👏🙏
— Srinivasan.N (@srijeny24) March 2, 2019
Amul has always shown the way to creativity
— salute our jawans (@opinewise) March 4, 2019
In #Tamilnadu we have a popular Pride slogan for mens “Meesaya Muruku” Twist up ur Moustache and face it with High Boldness. #Tamilanda
— Bahavathi (@bahavthi) March 4, 2019
Lovely ad.
— Mohan D Jagdale (@mohan_jagdale) March 3, 2019
I would give it a 10 out of 10 just for the last bit very well played..❣️🙃
— Chinmay Shrotri (@chinmayshrotri) March 2, 2019
The taste of India @Amul_Coop itni creativity late kahan se ho ? You never fail to surprise us!
— Isha dave (@ishadave9999) March 3, 2019
He is India’s real hero & our national icon. #Abhinandan_The_Icon pic.twitter.com/CUN5RgTQi6
— Advocate Ankur Sharma (@Adv_AnkurSharma) March 4, 2019
My Amul Mooch! for Abhinandan ji pic.twitter.com/0GHCCwuziu
— Saurabh Kapoor (@eyefai) March 2, 2019
— Himalayan Monk(Amol) (@Himalayan_Monk) March 2, 2019
A tribute to national hero abhinandan #moustache#Abhinanden #swagcode #moustache #AbhinandanVarthaman #Patriotism #Amul #moch #deshpremivsjaishpremi pic.twitter.com/EoSxDhDYiU
— Jinesh (@Jinesh69) March 5, 2019
Seems like this symbol of bravery has made history!