The iPhone 6S and 6S Plus are pretty expensive, and Apple seems to have realised that they have no way of meeting their sales targets if the price of the two phones doesn’t become more attractive. So Apple is reportedly now offering up to Rs 34,000 off if you’re willing to trade in your smartphone for one of the company’s latest phones.

A Times of India report says this is the first instance where Apple and its distributors will be buying back old phones in order to boost the sales of the new models. Earlier the company would just leave it to the retailer to sell the old phone but this time the sale is being driven by Apple, a senior executive with a leading trade partner told the newspaper.

The scheme has reportedly presently been launched in a handful of Apple stores and some multi-brand cellphone stores in South India, a scheme that will soon be rolled out across India.

The iPhone 6S and 6S Plus presently costs you anywhere between Rs 62,000 to Rs 92,000 depending on which model you buy.

The highest buyback price, not surprisingly, will be for the iPhone 6 and iPhone 6S, but the company is also targeting Samsung, with attractive discounts for those trading in a flagship phone from the rival company.

The aggressive sale may be the result of not-so-great sales since the new phone models were launched on October 16. The company hasn’t seen the kind of sales it saw last year when it launched the iPhone 6 and 6 Plus.

The fact that India imposed a higher tax on imported smartphones has also meant that buyers have been willing to buy the latest models on the grey market where the phones are available for up to Rs 10,000 less than in stores.

The announcement had Twitterati excited, with many of them sharing the news of the Rs 34,000 (which will be only for iPhone 6) discount on their timelines. Apple will be now be hoping the buzz and discount will finally lift the sales of the iPhone 6S and 6S Plus.