SS Rajamouli’s magnum opus, Baahubali , which has been breaking one Indian box office record after another, shattered yet one more en route the pages of the Guinness World Records. The movie’s poster – created in Kochi, Kerala, for the movie’s music launch on June 27 – has been declared as the world’s largest poster.

The poster was created by a team of 30 who worked round the clock for 3 days. Sized 51,598.21 square feet, it surpassed the previous world record held by a poster, of 50687.25 square feet.

Rajamouli tweeted about the good news:

Now it is officially awarded.. Congratulations to Mr. Prem Menon and his team at global United media https://t.co/RvauQsazNx

— rajamouli ss (@ssrajamouli) July 22, 2015

The movie has so far grossed Rs 350 crore worldwide.

Check out some more Baahubali memes here.