His photo as been featured alongside celebrities like Gurdan Mann and Olympian Abhinav Bindra. This has been done in a campaign poster which according to The Quint has been put up at the District Election Office in Punjab's Hoshiarpur.
It must be a case of mistaken identity. It isn't written that he is the Nirbhaya rape convict, so could be a case of mistaken identity, we will find out
This has also garnered severe criticism on social media.
Sad state of affairs. Shocked to see pic of main accused Mukesh of #Nirbhaya case as brand ambassador by Distt. Election Officer Hoshiarpur in DC Office itself. Promoting a heinous crime accused on govt cost. What message is being conveyed to public?Why nobody noticed?#ceopunjab pic.twitter.com/1S6G1U1FjV— Sorav Singh (@soravsingh) July 19, 2019
@PunjabPoliceInd— ¥üπü$™ (@YunusLuniwala) July 20, 2019
Nirbhaya Case Rap Convict has become celebrity by the efforts of Punjab State Election Commission
Ab yehi din dekhne baki the
Jay Hind#Nirbhaya #punjab #RIPDemocracy pic.twitter.com/fumuQmiazf
Hopefully, the Election Commission sorts this out as soon as possible.