Today, the billion-dollar fashion industry is the second most polluting industry on the planet, and a major contributor to fashion pollution is 'fast-fashion'. Fast fashion refers to easily consumed and disposable fashion, that is produced and priced at extremely low rates and does not last for longer than a season. 

Today, there is a global annual production of 150 billion new articles of clothing. Most of that clothing is produced unethically, transported using coal-based machinery, and disposed off with little to no efforts made to be environmentally conscious.

Source: sense and sustainbility

Here are some facts that will help you realize how exactly 'fast fashion' is ruining the planet we call home:

Source: Forbes

Compared to garments worn 50 times and kept for a full year, such fast-moving fashion produces 400% more carbon emissions per item per year. 

Source: Quantis 2018
Source: Womans Day

This is especially concerning when we take into account the fact that as compared to two decades ago, we purchase 400% more clothing per year. 

Source: McKinsey Study

The fast-fashion industry also leads to increased use of micro-plastics. Micro-plastics are plastic fragments less than 5mm in length, that enter the environment through various sources and because of plastic's slow degradation process pose a great threat to natural organisms who may ingest them. 

Source: Sustainibility - University of Queensland study
Source: Forbes
Source: WWF
Source: Global Fashion Agenda

150 billion-plus articles of clothing are produced each year through countries where that still use coal power for production. And that's why the apparel industry is responsible for 10% of all carbon emissions globally.

Source: Global Fashion Agenda

In fact, the fashion industry is one of the biggest consumers of non-renewable resources. 

It is important to remember that in a bid to aesthetically please our senses we don't contribute to a culture that is harming both, our present and our future. Sustainable fashion can't just be a 'charity project' or a change from the norm. It has to be something we consciously look forward to. It has to be the norm. 

Design credits: Saloni Priya