For most us, Parle-G is no longer just a biscuit, it's an emotion.
Parle-G is one of the oldest biscuit brands in India that has been/is part of almost every household.
And, for the first time in almost 82 years, Parle-G recorded the highest ever sales in the months of March, April and May, during the lockdown.
82-year-old Parle-G books 'best sales' in Covid times— Amit Paranjape (@aparanjape) June 9, 2020
We have grown our overall market share by nearly 5%... And 80-90% of this growth has come from the Parle-G sales. This is unprecedented.
This is one of the major reasons why there was massive surge in sales volumes over the past three months. Mr Shah said:
During the lockdown, Parle-G became the comfort food for many; and for several others it was the only food they had on them. This is a common man’s biscuit; people who cannot afford bread – buy Parle-G.