“Beauty breeds success”- read the email that Flipkart sent out to the masses as a promotion for women’s products. Taking aggressive advertising to a whole new low, the email in question blatantly implies that “beautiful” women in fact achieve more in life owing to their appearances.
“Research show that beautiful women are more successful in their lives.”- reads the mail that Flipkart sent out.
Thanks for this piece of sexist shit email @Flipkart pic.twitter.com/EHdI5PefcF
— Richa Kaul Padte (@hirishitalkies) August 29, 2015 This outrageously sexist email has triggered an avalanche of backlash on social media.
Flipkart is the fairness cream of ecommerce. https://t.co/1rlbHkxr1u
— Abhishek Baxi (@baxiabhishek) August 30, 2015 ever heard the expression that real beauty is on the inside #Flipkart ? https://t.co/wzmQVm6CGQ
— Aliya Curmally (@filminista) August 30, 2015 “Research shows that” sexism is real 🙂 https://t.co/5DnPmvBfZZ
— aswinsam (@aswinsam) August 30, 2015 Flipkart, however, promptly came forth with apologies and promises to look into the matter.
@hirishitalkies , thanks for bringing this to our notice. We do not endorse the content of this email. We will investigate this & take action
— Flipkart (@Flipkart) August 30, 2015 Punit Soni, the company’s chief product officer, tweeted:
@hirishitalkies Unconditional apologies. We do not endorse the insensitive remarks in the email. This is a big fail, will not happen again.
— punitsoni (@punitsoni) August 30, 2015 This isn’t the only instance of glaring sexism that Flipkart has resorted to, as has been pointed out by certain users on social media:
@Flipkart @hirishitalkies it looks like you do endorse this by selling it on your platform? pic.twitter.com/hgATa3DFXK
— Saif Al Falah (@saifalfalah) August 30, 2015 Such instances of insensitive advertising are extremely unethical and sexism is not going to be condoned. No Flipkart, beauty is not skin deep.
