"Beauty breeds success"- read the email that Flipkart sent out to the masses as a promotion for women's products. Taking aggressive advertising to a whole new low, the email in question blatantly implies that "beautiful" women in fact achieve more in life owing to their appearances.
"Research show that beautiful women are more successful in their lives."- reads the mail that Flipkart sent out.
This outrageously sexist email has triggered an avalanche of backlash on social media.
Flipkart is the fairness cream of ecommerce. https://t.co/1rlbHkxr1u— Abhishek Baxi (@baxiabhishek) August 30, 2015
"Research shows that" sexism is real :) https://t.co/5DnPmvBfZZ— aswinsam (@aswinsam) August 30, 2015
Flipkart, however, promptly came forth with apologies and promises to look into the matter.
@hirishitalkies , thanks for bringing this to our notice. We do not endorse the content of this email. We will investigate this & take action— Flipkart (@Flipkart) August 30, 2015
Punit Soni, the company's chief product officer, tweeted:
@hirishitalkies Unconditional apologies. We do not endorse the insensitive remarks in the email. This is a big fail, will not happen again.— punitsoni (@punitsoni) August 30, 2015