A perfume, whose creator says was inspired by Russian President Vladimir Putin, has gone on sale in Moscow.

The “Leaders Number One” scent, created by Belarussian-born perfumer Vladislav Rekunov, is sold in a black bottle featuring Putin’s profile at Moscow’s luxury GUM department store as well as online for 6,500 rubles, or $95.

Rekunov says that the composition was created to be “warm and well-rounded”, giving it an attractive feel and not an aggressive one. During a trial, lot of shoppers refused to try out the perfume for free — and those who did, said it smelled like cheap perfume. Leaders Number One is a limited edition release and is on sale till January 20.

(With inputs from Reuters)